Enhancing the image of the global presence of the Euskaltel brand, both internally and externally, is important to open borders beyond Spain. There is interesting feedback from the activity itself and the activity of other companies in other countries that may end up in great benefits. On the one hand, the opportunity to facilitate links with successful ICT initiatives in the rest of the world and, on the other, the power to take advantage of the opportunity to be the window to the outside for successful ICT initiatives generated in the Basque Country.